World of Seeds embraces cannabis strains that are said to offer outstanding health benefits, and they offer one of the largest selections of medical products of any cannabis seed bank in the world. Their roster of expert geneticists, breeders, growers and ecologists study and promote their strains with the hopes of eventually making cannabis a recognised pharmaceutical product. In addition to their medical work in the field, they also uses their expertise to craft seeds for psychoactive and recreational reasons too. They mostly focus on traditional genetics, blending them with modern cannabis strains to create exciting new and unique hybrids.